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The role of the marketing specialist in the real estate field

Each project that aims to achieve a goal requires a specific strategy developed by a professional. Each property is different so you cannot think to treat properties with different characteristics in the same way.


Starting from the four decision-making levers of marketing, our marketing specialist develops a tailor-made planning, taking into consideration various factors through specific analysis tools: customers to whom it is addressed, analysis of the competitors (or other similar properties on the market), elements of differentiation (strengths and weaknesses), pricing technique, business plan, advertising campaign.


An advertising campaign without an effective marketing plan can be a waste of time and financial resources.


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